cOMPANY overview and history

Lilywrap offers a first-of-its-kind stretchy gift wrap that fits snugly to a variety of gift shapes and sizes with the same look and style as traditional wrapping paper. Available in a number of sizes and fabric designs, this innovative, patent pending product is a versatile, reusable alternative for a unique, custom-wrapped gift.

Headquartered in Atlanta, Georgia, Lilywrap was developed in 2012 by gift-giving enthusiast Ashley Edmonds. The reusable gift wrap ideas were spurred by a family holiday which resulted in several trash-filled bags of wrapping paper. A little research revealed that the average American spends 3 hours wrapping holiday presents (not including birthdays, wedding showers, baby showers, etc.) and contributes to 4+ million tons of paper gift wrap waste each year.

In November 2013, Ashley was named the winner of the Spanx® Leg Up™ Contest recognizing “amazing women entrepreneurs” by founder, Sara Blakely. In 2014, Lilywrap expanded its offerings to include custom wraps that provide packaging and branding solutions for such companies as popular jewelry line Bourbon & Boweties.


Lilywrap’s core mission is to help gift-givers everywhere materially reduce the amount of time and paper wasted in the gift wrapping process by providing stylish, reusable, and convenient wrapping solutions.


Gift giving has always been essential to American culture and celebrations, but it has recently transformed into an art, a hobby, and some would say a representation of one’s personal creativity. What if you could forego the time, tape and scissors needed for traditional paper wrapping, but still get the same thoughtful, chic results? In seconds, gift givers can wrap a present of virtually any size or shape using the drawstring closure that ties into a decorative bow.

Lilywrap fabric patterns are stylish and trendy, giving consumers a wide selection to fit personal taste and any occasion – birthdays, anniversaries, graduations, showers, holidays and more. Furthermore, each wrap’s durable, versatile material gives it the ability to flex over oddly shaped packages, like a vase, a platter, or even a soccer ball.

Key Differentiators

Lilywrap revolutionizes the gift wrapping industry. The stretchy, innovative design is unlike any “paper-wrapping” alternative that currently exists, mimicking the fitted appearance of paper gift wrap that 98% of U.S. consumers utilize today. The drawstring ribbon doubles as a beautiful bow and is as simple as tying shoelaces. Americans are increasingly becoming more environmentally-conscious, demonstrated by rapid growth in green product spending, and

Lilywrap provides an eco-friendly solution to gift giving. With its ease of use and reusability, Lilywrap saves both time and trees!

Where can Lilywrap gift wraps be found?

Lilywrap gift wraps can be found in nearly 60 retail stores across the country, including small boutiques and eco-friendly stores as well as online at and

Contact us at and 404.487.8731 for more information, media kits or samples